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In response to regulatory pressure, a leading Kenyan betting company has deployed an AI system that analyzes user behavior in real-time to identify signs of problem gambling. The system flags patterns like chasing losses, frequent deposits, and betting late at night, triggering automated interventions such as cooling-off period suggestions and links to support services. Our social license depends on responsible gambling. This AI helps us protect our customers from themselves, the company’s compliance head stated. The system has been shared with the Betting Control and Licensing Board.