Meta platforms dominate Kenya’s digital space, with Facebook and WhatsApp standing as the leading online services.
The latest audience measurement and industry trends report from the Communications Authority of Kenya for the period January to March 2026 reveals Facebook as the most used internet platform at 67.1%, with WhatsApp following closely behind at 55.8%.
A significant divide exists between Meta’s top offerings and emerging video-focused platforms. TikTok ranks third with 29.3% market penetration, closely followed by YouTube at 27.2%.
Visual and text-based social networking applications lag further, with Instagram representing 12.8% of the online user base and Twitter (X) holding an 11.3% share.
Search engines and web browsers constitute a smaller yet substantial segment of internet activity. Google accounts for 5.5%, while specialized mobile browsers Chrome and Opera Mini register at 3.7% and 3.4% respectively.
Communication and professional platforms occupy the lower end of the market spectrum. Telegram has a 2.4% audience share, with the professional networking site LinkedIn at 1.1%.
Direct email services represent a minimal 0.8%, while Snapchat ranks as the least popular platform in the survey, capturing only 0.3% of users.