By KPC Sports Correspondent
Azam Media Group has officially obtained the broadcasting rights for the FIFA World Cup 2026, representing a significant development in its growth as a prominent sports broadcaster in Kenya and throughout the region.
The announcement was revealed during a press conference in Nairobi by Country Head Mr. Ravi Kumar, who highlighted the company’s dedication to providing top-tier sports entertainment.
“We are delighted to bring the FIFA World Cup 2026 closer to millions of viewers. Football is the global sport, and at Azam TV, we continue our commitment to ensuring supporters experience premium athletic content at reasonable prices,” he stated.
Azam TV will televise all 104 matches in high definition, guaranteeing supporters won’t miss any action from the opening game to the championship finale.
Fans can access the tournament starting from Ksh 950, with decoder kits accessible across the country.
The broadcast will include expert analysis and commentary, featuring insights from former Kenya national coach Anthony ‘Modo’ Kimani and experienced sports journalist Bernard Otieno.
With two dedicated channels throughout the event, Azam Media offers unparalleled coverage and production standards.
Mr. Kumar characterized the acquisition as a significant accomplishment for both the organization and football enthusiasts.
“This represents a crucial step for Azam Media Group and for sports fans throughout Africa. We are focused on bringing the world’s most significant sporting events nearer to our viewers,” he mentioned.
By acquiring the FIFA World Cup 2026 rights, Azam Media Group further solidifies its standing as a leading sports broadcaster, reinforcing its objective of making high-quality entertainment available to homes throughout Kenya and beyond.