By KPC Reporter
Kenya has reinforced its dedication to addressing tobacco and nicotine addiction, especially among the youth, as the nation participated in the global observance of World No Tobacco Day 2026.
Public Health and Professional Standards Principal Secretary Mary Muthoni Muriuki issued a statement highlighting how tobacco and emerging nicotine products continue to represent a significant public health hazard, with tobacco consumption resulting in approximately 12,000 fatalities annually in Kenya.
In a statement released for the annual event, themed “Unmasking the Appeal – Countering Nicotine and Tobacco Addiction,” the PS voiced apprehension regarding the increasing prevalence of nicotine products among younger generations.
“Tobacco and nicotine products remain a serious public health concern, particularly affecting young people who are increasingly exposed through flavored items, appealing packaging, and deceptive marketing,” she stated.
Muthoni acknowledged that while Kenya has achieved considerable progress in reducing tobacco use, the emergence of new nicotine products such as vapes, e-cigarettes, and nicotine pouches introduces fresh challenges demanding enhanced regulation and public education.
“Novel nicotine products like vapes, e-cigarettes, and nicotine pouches present new obstacles that require more decisive action and vigilance,” she emphasized.
The PS outlined various government initiatives implemented to reduce tobacco consumption, including the Tobacco Control Act of 2007, smoke-free public areas, graphic health warnings on tobacco packaging, advertising limitations, increased taxation, public awareness campaigns, and the tobacco-free farms program.
According to Muthoni, the government is also intensifying enforcement against illegal tobacco trade and the sale of tobacco products to underage individuals.
Furthermore, a multi-sectoral task force has been created to address the escalating threat from emerging nicotine products.
She mentioned that the government is advancing legal reforms through the proposed Tobacco Control Amendment Bill, 2024, which aims to regulate novel nicotine products and impose stricter penalties for violations.
“The Government remains dedicated to shielding children and young people from nicotine addiction and protecting public health,” Muthoni affirmed.
She appealed to Kenyans to support initiatives aimed at decreasing tobacco consumption and preventing nicotine addiction, particularly among the younger population.
“Let us collectively work towards creating a healthier, tobacco-free Kenya,” she concluded.
World No Tobacco Day is commemorated each year on May 31 to increase awareness about the health risks linked to tobacco use and to motivate governments and communities to enhance tobacco control measures.