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The inaugural Kenya Sports Media Awards honored excellence in sports reporting on October 10, 2025, at KICC—with 14 categories including Investigative, Gender Equity, and Digital Innovation. *Nation Media*’s Maryanne Muthoni won Journalist of the Year for her series on athlete welfare. The event, backed by UNESCO and MCK, included ethics workshops and trauma reporting training. Truth in sport isn’t optional—it’s oxygen, said keynote speaker John Sibi-Okumu. A KSh 10 million fund was launched to support rural stringers. Winners’ work will be archived at the McMillan Library. The awards will be annual, with CAF sponsorship confirmed for 2026.