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The Kenya Football Referees Association (KFRA) is now using an AI Referee Coach software to grade and develop its officials. The software analyzes match footage to assess a referee’s positioning, decision accuracy, and game management, providing a detailed performance report. It offers objective, continuous feedback. A referee can now track their improvement on specific metrics, just like a player, said the KFRA’s technical director. The tool is being used for promotion and demotion within the refereeing ranks.