Kenya is witnessing a remarkable rise of young talent shaping the country’s creative landscape and leaving a mark internationally. Despite global uncertainties and local challenges, these under-25 stars are proving that age is no barrier to achieving global recognition. They are not only creatively bold but also culturally influential, showing the world the dynamism and potential of Kenyan youth. Nairobi News profiles four such trailblazers who are flying the Kenyan flag high through music, comedy, and digital content.
Azziad Nasenya, 22, has earned the title of Kenya’s TikTok Queen. She became famous with the viral Utawezana challenge, a dance based on the popular hit by Mejja and Femi One, which quickly captured national attention and sparked debates about its suggestive themes. Instead of shying away from the controversy, Azziad leveraged the moment, posting her own dance video that went viral, cementing her position as a social media influencer and earning a People’s Choice Award nomination in 2021. Similarly, Elsa Majimbo, also 22, became an online sensation during the 2020 Covid-19 lockdown. Known for her satirical videos featuring her signature potato crisps and tiny sunglasses, Elsa attracted endorsements from major global brands including Valentino, Fenty, and MAC, and relocated to the USA to expand her career.
Music prodigies Nikita Kering, 20, and Trio Mio, 18, are reshaping Kenya’s soundscape. Nikita, who began performing at a young age, signed with EmPawa Africa and has since released hits like Ex, gaining recognition at the Afrima Awards and even appearing on the Times Square screen in New York. Trio Mio, real name Mario TJ Kasela, emerged during the pandemic with his breakout track Cheza Kama Wewe, and is fast becoming a rising star in the gengetone scene, challenging established veterans. Together, these young stars embody Kenya’s creative future, demonstrating that talent, perseverance, and innovation can catapult Kenyan culture onto the global stage, inspiring countless young people to chase their dreams.