Citizen TV news anchor Lulu Hassan, officially known as Khadija Hassan Musa, has emerged as a formidable force in Kenya’s media industry, not only through her news presentation but also via her production company, Jiffy Pictures. Founded in 2015 alongside her husband Rashid Abdalla, the company has become known for producing some of East Africa’s most-watched television series, including Zari, Kasiri, Huba, and Becky, which air on Citizen TV and Maisha Magic.
In its early days, Jiffy Pictures faced significant financial hurdles, with banks initially reluctant to fund the venture. Undeterred, Lulu presented detailed business plans and eventually secured the support needed to launch their first productions, some of which were initially broadcast in Tanzania. The couple also navigated early operational challenges, including the high costs of outsourcing equipment and staff, before investing in their own production resources. Lulu emphasizes that their approach prioritizes content quality and storytelling over immediate profits, which has allowed the company to establish a strong reputation in the East African media landscape.
Looking ahead, Jiffy Pictures aims to maintain its niche in television production, avoiding diversification into movies or animation for now. The company continues to focus on delivering compelling stories that resonate with audiences, while Lulu Hassan remains a role model for aspiring journalists and entrepreneurs, particularly women seeking to carve their own path in competitive industries. With her combination of media expertise and entrepreneurial vision, Lulu is well-positioned to expand the influence of Kenyan storytelling across the region.