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Kenya’s coffee cooperatives have launched Kilimanjaro Direct, a digital export platform that connects 200 cooperatives to European roasters, bypassing auction brokers. The platform, supported by the Coffee Board and Fairtrade Africa, offers real-time pricing, quality certification, and logistics coordination. In Q1 2024, it facilitated Ksh2.1 billion in sales, with farmers receiving 85% of export value—up from 50% via auction. Cooperatives in Nyeri, Kirinyaga, and Murang’a lead adoption. The initiative empowers smallholders and aligns with Kenya’s coffee reforms to boost farmer incomes and global competitiveness.