Singer Nadia Mukami Launches Own Record Label, Drops New Single

Nadia Mukami Launches Independent Record Label ‘Heavyweight Records’ with New Single
In a strategic move to take full control of her artistic and financial destiny, celebrated Kenyan singer and songwriter Nadia Mukami has launched her own independent record label, Heavyweight Records. The announcement was made alongside the release of a powerful new single, signaling a new, entrepreneurial chapter in her thriving music career. This decision places Mukami among a growing list of African artists who are choosing to own their masters and build their own entertainment empires.
The launch of Heavyweight Records represents a significant shift for the Radio hitmaker, who has previously been signed under other labels. In statements, Mukami expressed that this move was driven by a desire for greater creative freedom and direct ownership of her work. The new single, a vibrant Afro-pop track, serves as the flagship release for the label and has been met with immediate enthusiasm from her fanbase, quickly climbing trending charts on YouTube and streaming platforms.
This is about more than just my music; it’s about building a legacy and creating a platform that can nurture other talented artists in the future, Mukami stated during the label’s virtual launch event. Industry insiders have praised the move, noting that it empowers artists to leverage their success into sustainable, long-term business ventures. The singer’s partner, fellow artist Arrow Bwoy, was also present at the announcement, showing his support for the new venture.
The long-term success of Heavyweight Records will be a case study for artist-led enterprises in Kenya. By handling her own distribution, marketing, and publishing, Mukami stands to reap a larger share of the revenue from her music. If successful, her model could inspire a new wave of established Kenyan artists to venture into entrepreneurship, fundamentally shifting the power dynamics within the local music industry and encouraging a focus on building assets beyond just hit singles.