Naivasha Horticulture Hub Exports Ksh12 Billion Worth of Flowers

Naivasha’s flower farms exported Ksh12 billion worth of roses, carnations, and gypsophila in Q1 2024, accounting for 65% of Kenya’s total horticultural exports. Favorable weather, improved cold chain logistics, and direct cargo flights to Schiphol and Dubai boosted performance. Over 100,000 workers—80% women—are employed in the basin. The Kenya Flower Council reported rising demand for sustainable blooms, with 70% of farms now certified by GLOBALG.A.P. New ventures into essential oils and dried flowers are diversifying revenue. However, water scarcity and land use conflicts remain critical concerns.