Blockchain technology is emerging as a transformative tool for sustainable startups in Kenya, offering decentralized, transparent, and secure solutions to longstanding challenges in funding and investor engagement. By leveraging blockchain’s immutable ledger and smart contract capabilities, startups can improve transparency, reduce inefficiencies, and streamline access to capital. This technology allows peer-to-peer transactions, tokenization of assets, and automated contractual processes, making it easier for investors to trust and support green and innovative projects. The result is a potential increase in funding efficiency, stronger stakeholder participation, and greater confidence in long-term ventures.
Despite its promise, the adoption of blockchain in Kenya faces significant barriers. Legal ambiguity, technical complexity, and limited awareness hinder widespread implementation. Many startups struggle to navigate unclear regulations, while the lack of technical expertise reduces the scalability of blockchain solutions. Additionally, investors may remain cautious due to insufficient knowledge of the technology or the absence of robust governance frameworks. Addressing these challenges is critical to unlocking blockchain’s potential and ensuring it can be a catalyst for sustainable entrepreneurship and green innovation across the country.
To overcome these obstacles, the study emphasizes a comprehensive approach that combines policy alignment, capacity building, and public-private partnerships. By developing a regulatory and educational framework that supports innovation while mitigating risks, stakeholders can foster an environment conducive to blockchain adoption. This holistic strategy would not only strengthen transparency and efficiency but also accelerate the growth of sustainable startups, helping Kenya achieve its green development goals. With targeted interventions and collaborative initiatives, blockchain could play a pivotal role in transforming the country’s entrepreneurial landscape, attracting diverse investors, and promoting long-term sustainable development.