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A study by Strathmore University’s Data Science department found that AI-powered analysis of social media sentiment in the 48 hours after a player transfer rumor emerges can predict the eventual fan reaction with 85% accuracy. The model analyzes keywords, emoji use, and engagement patterns on Twitter and Facebook. Several Premier League clubs have expressed interest in the tool. It’s a digital crystal ball for club management, helping gauge whether a signing will be a PR win or a disaster, said the lead researcher.