In a significant nod to its burgeoning popularity, Ghetto Radio has announced a major time slot extension for veteran radio presenter Gidi Gidi’s flagship afternoon show, The Capital Drive. The program, known for its vibrant mix of music, social commentary, and celebrity interviews, will now run for an additional 90 minutes, solidifying its position as a dominant force in Nairobi’s competitive drive-time segment.
The extension, effective immediately, sees the show broadcast from 3:00 PM to 6:30 PM, directly capitalizing on the evening commute. This decision is a direct response to the program’s consistently high ratings and growing advertiser interest. A key factor in its success has been Gidi Gidi’s unique format, which seamlessly blends the latest Afro-pop and genge with insightful discussions on topical issues, often featuring prominent guests from the music, political, and business spheres. The extra airtime will allow for more in-depth interviews and listener interaction segments.
Listeners and industry stakeholders have welcomed the move. Gidi Gidi’s show is the soundtrack to my evening. The extension means more great music and less traffic stress, remarked one loyal fan on social media. Station Manager, David Moyo, stated, This expansion is a testament to Gidi Gidi’s connection with our audience and the show’s quality. It reflects our commitment to evolving with our listeners’ habits and providing unparalleled entertainment. The extended slot is also expected to offer enhanced value for advertisers seeking to reach a captive, after-work audience.
The future outlook for The Capital Drive and Ghetto Radio appears robust. This strategic extension is seen as a move to fend off competition from rival stations and consolidate its market share during the lucrative evening hours. Industry analysts suggest that such programming adjustments could set a new trend in Kenyan radio, where listener engagement and content versatility become the primary metrics for success, pushing other shows to innovate or risk losing their audience.