New Creative Economy Hub Launched to Support Hundreds of Youth

Nairobi County officially launched a Creative Economy Hub designed to support hundreds of youth engaged in arts, culture, and digital innovation. The hub was unveiled under the Annual Development Plan 2025/2026, reinforcing the county’s commitment to nurturing talent and creating sustainable opportunities in the creative sector.
The Creative Economy Hub provides young people with training, mentorship, co-working spaces, and access to financing opportunities. It also integrates digital platforms for content creation, e-commerce channels for creative products, and export readiness programs to help youth access regional and international markets. Nairobi County partnered with universities, private investors, and cultural organizations to ensure that the hub serves as a comprehensive ecosystem for creative entrepreneurship.
Youth leaders welcomed the initiative, noting that the hub helps them overcome challenges such as limited access to resources, weak networks, and high operational costs. Analysts argue that the program is transformative for Nairobi’s creative economy, embedding structured support into early-stage ventures while complementing earlier initiatives such as the Jericho Technology Incubation Hub (October 7, 2025) and the Digital Business Awards (November 18, 2025).
Looking ahead, Nairobi County plans to expand the hub by integrating AI-powered creative tools, blockchain-based intellectual property protection, and green innovation modules. Officials believe that by embedding advanced technologies into the creative sector, Nairobi can accelerate job creation, attract foreign investment, and reinforce its role as East Africa’s cultural and innovation capital.