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The Nairobi Securities Exchange (NSE) has rebranded its junior board as the Growth Enterprise Market Segment (GEMS) to attract high-potential SMEs and tech startups. Launched in June 2024, GEMS offers simplified listing requirements, mentorship, and access to institutional investors. The first listings include M-Kopa Solar and ACRE Africa. The Capital Markets Authority waived listing fees for the first 10 firms. CEO Peter Njoroge said GEMS will deepen capital markets and support youth-led innovation. With 200+ SMEs in the pipeline, the NSE aims to double SME listings by 2026, positioning Nairobi as East Africa’s equity financing hub.