Meru County has announced a strict ban on all advertisements of alcoholic drinks near learning institutions, a move aimed at shielding children from early exposure to alcohol. The directive, issued by the CEO of the Meru County Alcoholic Drinks Control Board, Dr. Mbaabu Muguna, comes as part of intensified enforcement measures to protect minors and uphold public safety. During an inspection in Meru town, Dr. Muguna emphasized that no billboards, signposts, or other forms of alcohol-related promotions will be permitted near schools, with illegal signage set for immediate removal or destruction.
Dr. Muguna highlighted that the board has implemented precise monitoring, using tape measures to ensure legal distances between schools and bars are observed. He noted that the county works closely with national authorities in combating illicit brews and reported several arrests of individuals selling alcohol in illegal containers. Dr. Muguna also dismissed criticism from some leaders and bloggers, asserting that the board has effectively curbed the influx of dangerous brews that have previously caused fatalities and harmed the local population.
The county plans to erect signboards marking alcohol-free zones and continue its crackdown across all wards. Residents and parents have welcomed the policy, describing it as a key step toward fostering healthier communities and protecting youth from early substance exposure. Looking ahead, Meru County authorities aim to maintain these measures and enhance public awareness campaigns, ensuring children grow up in environments free from the influence of alcohol and reducing long-term risks associated with addiction.