Media Personality Janet Mbugua Expands Portfolio with Launch of Lifestyle Brand ‘The Iridescent’
Renowned media personality and author Janet Mbugua has ventured into the entrepreneurial space with the launch of her new lifestyle brand, ‘The Iridescent’. The brand, which debuted online and through select pop-up events, aims to empower women through curated content, bespoke products, and community-building experiences. This strategic move marks Mbugua’s continued evolution from a celebrated TV news anchor to a multifaceted influencer and businesswoman focused on women’s empowerment and personal development.
‘The Iridescent’ is positioned as more than just a product line; it is envisioned as a digital and physical sanctuary for modern women. Its initial offering includes a range of thoughtfully designed merchandise, from journals and apparel to wellness kits, all centered around themes of self-care, intentional living, and finding one’s unique glow. The brand’s philosophy is deeply intertwined with the advocacy work of Mbugua’s Inua Dada Foundation, extending her commitment to women’s issues into a commercial space that fosters conversation and community.
In creating ‘The Iridescent,’ I wanted to build a space that celebrates the many facets of a woman’s journey. It’s about embracing our complexities, our strength, and our softness, and finding products and conversations that support that, Mbugua stated during the brand’s virtual launch. The announcement was met with enthusiastic support from her substantial following, who have watched her transition from broadcasting into authorship and now, entrepreneurship.
The long-term success of ‘The Iridescent’ will be a case study in the power of personal branding and mission-driven commerce in Kenya. By leveraging her credibility and deep connection with her audience, Mbugua has created a venture that aligns perfectly with her public persona. The brand’s ability to scale, introduce new product lines, and maintain its authentic voice will determine its place in a competitive market. Its launch signifies a growing trend of public figures in Kenya using their influence to build sustainable businesses that are extensions of their personal advocacy and values.