David Omwoyo.
By Jerry Abuga
Kenyan former journalists and independent content creators will benefit from a new strategic initiative designed to provide targeted support for those pursuing independent work and podcasting.
Media Council of Kenya (MCK) CEO David Omwoyo announced the program during the launch of a podcast studio at the MCK-supported Malindi Media Hub, situated at Maono Space in Kilifi County.
He stated that the Council is transforming its approach to assist journalists moving from traditional newsrooms into independent digital environments.
“Multiple media outlets have closed, and more continue to do so, creating substantial challenges for journalists. Those now unemployed can continue their work from this facility. It is feasible to work independently while producing ethical content,” he explained.
Mr Omwoyo disclosed that MCK will proactively identify former journalists interested in creating content through podcasts, requiring them to secure accreditation from the Council and adhere to professional standards.
“We will identify these individuals, provide them with support, and ensure they meet our established criteria,” he said.
He further mentioned that MCK will collaborate with Open Institute to develop targeted training programsincluding decolonization strategiesfocused on enabling media professionals to succeed independently within the rapidly changing media environment.
“Training is essential. We will create strategic courses and initiate them immediately to help practitioners adapt to and comply with media regulations,” Omwoyo stated, noting that podcasts produced under this framework may carry an MCK watermark indicating regulation where creators commit to the Media Practice Code of Conduct.
Mr Omwoyo expressed optimism that the new facility would expand access to platforms where journalists and young people can express themselves freely while monetizing their content.
“I am encouraged that this space provides people with an outlet to voice their concerns, exercise freedom of expression, and enables young people to monetize their content,” he added.
Al Kags, Founder of the Open Institute, recognized the sustainability pressures and safety concerns affecting media workers, noting that many outlets have ceased operations due to financial limitations.
“We need to establish facilities where journalists and content creators can perform their work. Our vision is for change-makers to have environments conducive to advancing their initiatives,” he said, emphasizing that the organization will continue investing in youth and communities while seeking additional partnerships to create more opportunities.
Sheilla Masinde, Executive Director of Transparency International Kenya, also addressed the gathering, highlighting the significance of partnerships in fostering societal change.
She encouraged young people to utilize digital platforms and podcasts to address societal challenges, pointing out that they represent the demographic most affected by governance and accountability deficiencies.
While commending MCK’s efforts to support media professionals, she remarked that further action is needed to protect media rights and freedoms.
Journalists and content creators at the event characterized the podcast studio as a much-anticipated development, expressing gratitude to MCK and its partners for creating an environment conducive to innovation.
They cited growing monetization opportunities and the increasing influence of podcasts in shaping public discourse, noting that the evolving media landscape presents fresh prospects for those prepared to embrace change.
The Malindi Media Hub represents a collaboration between the Media Council of Kenya and the Open Institute.
The two organizations established the hub and co-working space at Maono Space in March 2024 to support local journalists and creators with high-speed internet and modern digital tools.
The addition of the podcast studio further enhances digital content production and upholds media ethics.