List of Political Phrases That Gained Traction in 2024 Amid Major Events: Kufa Makanga Kufa Dereva

Memorable Political Slogans of 2024 Capture Kenya’s Tumultuous Year
Nairobi — The year 2024 proved transformative for Kenya’s political landscape, marked by widespread protests, high-profile impeachments, and vibrant public discourse. Citizens coined a series of slogans that captured the mood of resistance and activism, highlighting the tensions between government authority and grassroots voices. Among the phrases that gained traction were Reject , Inject , Usiguse Mlima , and Kufa Makanga, Kufa Dereva , each reflecting the challenges and debates shaping the nation.
The slogan Reject emerged during nationwide demonstrations against the controversial Finance Bill, symbolizing opposition to both the legislation and President William Ruto’s administration. Protesters rallied under the hashtag #RejectFinanceBill2024, culminating in dramatic marches and an invasion of Parliament, signaling a strong demand for economic accountability. Meanwhile, entrepreneur Morara Kebaso popularized Inject , advocating for fresh leadership and transparency, later forming the Inject Party to empower youth participation in politics despite internal organizational challenges.
Usiguse Mlima became a flashpoint in the impeachment of former Deputy President Rigathi Gachagua, referencing calls for Mt. Kenya unity but criticized as promoting tribalism. Bungoma MP Mwengi Mutuse spearheaded the motion to oust Gachagua, citing tribalism, corruption, and abuse of office, which ultimately passed in Parliament. The phrase Kufa Makanga, Kufa Dereva (If the conductor dies, so should the driver) reflected public critique of selective accountability, suggesting that President Ruto should also face scrutiny given his close political association with Gachagua.
These slogans did more than amuse or inspire—they crystallized public sentiment during a year of political upheaval. They highlighted the increasing role of citizen activism in holding leaders accountable and demonstrated how language can both unite and divide. As Kenya moves toward the 2027 elections, these phrases remain potent reminders of the stakes in governance, regional loyalty, and the growing influence of youth-led political engagement.