Kitui County has officially launched a new tourism circuit, marking a major push to position the county as a top travel destination in Kenya. The unveiling took place at the iconic Nzambani Rock during the 2025 World Tourism Day celebrations and was led by Governor Julius Malombe. The event, themed Unveiling the Rich and Diverse Tourism Treasures of Kitui County, signals the fulfillment of a key pillar in the governor’s pre-election manifesto, aimed at promoting economic growth, cultural pride, and job creation through tourism.
The newly established circuit seeks to unify Kitui’s diverse attractions into a marketable package, connecting natural, cultural, and historical sites across the county. Key highlights include South Kitui National Game Reserve, Mutomo Hill Plant Sanctuary, Reptile Park, Kalundu Eco-Park, Nzambani Rock, Ikoo Valley, Ulonzo and Kiongwe Hills, as well as sacred sites like the Ikutha AIC Early Missionary Church and Museve Shrine. Governor Malombe emphasized that the initiative is not just about leisure tourism, but about stimulating local enterprises, supporting youth and women employment, and integrating tourism into broader economic development strategies.
The county government has also prioritized accessibility and safety, installing modern gates at key sites to enhance visitor experiences. By creating a structured, cohesive tourism package, the administration aims to attract both domestic and international travelers, extend visitor stays, and position Kitui as a hub for culture, adventure, and investment. Governor Malombe underlined that community empowerment, conservation, and strategic marketing will be central to ensuring that Kitui’s heritage and natural beauty contribute sustainably to the county’s socio-economic growth.