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Ten-time marathon winner and Olympic legend Eliud Kipchoge unveiled the Legacy Run Mentorship Program on June 5, 2025 (World Environment Day), partnering with Nike and Kenyan universities. The initiative pairs elite veterans (e.g., Brigid Kosgei, Amos Kipruto) with 50 promising juniors for holistic development: training, nutrition, mental resilience, and *sustainable livelihoods* (e.g., solar farming, dairy co-ops). Its first camp in Kaptagat trained athletes from 18 counties, including 22 girls. Running gives medals—but life after sport must give dignity, Kipchoge emphasized. The program includes a Green Mile tree-planting drive (10,000 seedlings planted in 2025). UNESCO endorsed it as a model for SDG 3 & 4 integration.