In 2025, Kenya’s podcasting scene is thriving, fueled by a growing demand for on-demand audio content. Popular shows like So This Is Love, The97sPodcast, and Mic Cheque Podcast have set the pace, while The Messy Inbetween and The Mkurugenzi Podcast offer unique perspectives that anchor the medium in local culture. Nairobi continues to dominate as the country’s digital hub, accounting for over 93% of all streams, with Gen Z (18–24) and millennials (25–29) representing the largest listener demographics. The leading genre, Society & Culture, reflects the audience’s appetite for authentic stories about love, identity, and daily life.
Emerging podcasts are reshaping the landscape by introducing fresh voices and bold content. Shows like That’s What She Said!, Listen, I Have Something to Say, and BTW Podcast by Celestine are rapidly growing, with Celestine’s podcast alone achieving a 10,000% increase in listenership. This demonstrates how quickly new creators can gain traction, spark conversations, and build engaged communities, proving that the Kenyan podcast space is open to innovation and fresh perspectives.
Podcast consumption in Kenya has become an integral part of daily routines, with peak listening hours between 8 AM and 6 PM. Commuters, students, and professionals alike incorporate podcasts into work and leisure, while genres such as true crime and business highlight the balance between entertainment and information. Beyond Nairobi, listenership is rising in Mombasa, Nakuru, Thika, and Kilifi. For creators and brands, the growth of Kenyan podcasts presents an opportunity to connect with young, culturally engaged audiences and be part of the country’s expanding audio revolution.