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The Ministry of Health and NOCK launched the Sports Lifeline (1192) on September 10, 2025—24/7 toll-free support for athletes in crisis, staffed by sports-trained counselors. A champion’s pain is real—even when the crowd cheers, said Dr. Amina Hassan. In Month 1, 217 calls were received; 42 high-risk cases referred. Safaricom zero-rated the line. All national team staff are trained in Mental Health First Aid.