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The Ministry of Health and NOCK launched Sports Mental Health First Aid on September 10, 2025 (World Suicide Prevention Day)—training 1,000 coaches, teachers, and athletes to recognize and respond to anxiety, depression, and crisis. The 8-hour course includes role-plays and referral pathways. A strong mind is the first medal, said Dr. Amina Hassan. Early impact: 87 distress cases referred in Month 1. Safaricom sponsors free tele-counselling via *1191*. The program is mandatory for all national team staff by 2026.