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The Central Bank of Kenya has approved 20 new startups for its Embedded Finance Regulatory Sandbox, bringing the total to 45. The latest cohort includes e-commerce platforms offering buy-now-pay-later (BNPL), agritech apps providing input loans, and ride-hailing services with insurance at checkout. Companies must cap exposure at Ksh500 million and partner with licensed banks. The sandbox, launched in 2023, allows real-world testing for 12 months under CBK supervision. Early results show 90% customer satisfaction and low default rates. The CBK says embedded finance could add Ksh300 billion to credit access by 2027, especially for underserved SMEs and farmers.