Blockchain-Based System Tracks Authenticity of Sports Merchandise

To combat the influx of counterfeit club jerseys and athletics gear, a consortium of local sportswear manufacturers has implemented a blockchain verification system. Each genuine item now comes with a unique QR code linked to an immutable record of its manufacturing batch and distribution path. Fans can scan the code to verify authenticity. This protects our brands, our fans, and local jobs from cheap fakes, said the CEO of a leading kit manufacturer. The system is being rolled out for all FKF Premier League club merchandise.