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Responding to rising concerns about athlete burnout and win-at-all-costs culture, Athletics Kenya convened the Elder Wisdom Council on April 12, 2025—12 respected figures (including Kip Keino, Tegla Loroupe, Seraphino Antao, and Maasai elder Naserian Tungo) who now advise national youth camps on integrity, humility, and legacy. Medals tarnish. Character lasts, Keino told 200 juniors at Iten. The Council co-authored *The Runner’s Covenant*—a 10-point pledge on respect, rest, and community—now signed by every AK-registered athlete under 18. Early impact: 68% drop in disciplinary cases at youth events. World Athletics invited the Council to speak at the 2026 Global Coaches Forum in Tokyo.