ADAK calls for accurate anti-doping reporting to preserve Kenya’s sports reputation

Media professionals reporting on anti-doping issues in Kenya are encouraged to emphasize precision and comprehensiveness in their coverage of doping incidents, taking into account the technical intricacies and legal ramifications. At the sixth Anti-Doping Media Workshop hosted by the Anti-Doping Agency of Kenya (ADAK) in Mombasa, Dr. Martin Yauma highlighted the media’s vital function in maintaining fair competition. The two-day event gathered representatives from the Sports Journalists Association of Kenya (SJAK) to build partnerships and deepen knowledge of anti-doping systems. Dr. Yauma explained that Kenya’s anti-doping initiatives follow the standards set by the World Anti-Doping Agency (WADA) and the World Anti-Doping Code. He underscored, however, that the success of this international approach relies significantly on precise journalism and well-informed public conversation. ‘As members of the media, you are guardians of public confidence and influential allies in advancing sportsmanship,’ stated Yauma. He noted that reporters shape how competitors, organizations, authorities, and spectators comprehend doping offenses, penalties, Therapeutic Use Exemptions (TUEs), and examination protocols. The workshop seeks to simplify anti-doping regulations, clarify judicial procedures, and provide journalists with essential expertise to promote ethical and fair coverage while reducing legal exposure for news organizations. SJAK President James Waindi characterized the gathering as a crucial development for Kenya’s athletic prospects. He encouraged reporters to become acquainted with the 2026 WADA Prohibited List and anti-doping vocabulary to enhance precision. The yearly meeting continues to strengthen the alliance between ADAK and sports reporters in supporting openness, responsibility, and fair play.