In Kenya, a deep passion for handmade goods and a commitment to supporting local artisans led to the creation of Shop Nanjala, a design-led home décor and gift shop. Founded by Teresa Lubano, the brand was established to bridge the gap between talented Kenyan craftspeople and buyers who value quality and creativity. By curating a selection of locally made homeware, décor, and garden products, Shop Nanjala celebrates both cultural authenticity and sustainable design. The company focuses on empowering artisans, many of whom work in the informal jua kali sector, offering them fair pay and global exposure for their work. Through this model, Shop Nanjala not only provides unique, beautifully crafted products but also supports livelihoods and strengthens Kenya’s creative economy.
The COVID-19 pandemic proved to be a turning point for the brand. In 2020, Shop Nanjala recorded a remarkable 514% increase in online sales compared to 2019, highlighting the growing importance of digital platforms in connecting artisans with global customers. This surge was the result of years of careful preparation: the company had built a strong offline presence and cultivated customer trust before transitioning online. Social media, particularly Instagram, played a key role in showcasing the stories behind the products and their makers, engaging audiences with the cultural and personal significance of each item. By combining storytelling with quality craftsmanship, Shop Nanjala created a compelling online experience that resonated with buyers both in Kenya and abroad.
Looking forward, Shop Nanjala continues to champion Made in Kenya products, emphasizing both environmental sustainability and cultural heritage. The company remains committed to nurturing artisans, maintaining ethical sourcing practices, and creating designs that meet global standards without compromising authenticity. For customers, purchasing from Shop Nanjala goes beyond acquiring a product — it is an opportunity to support a vibrant creative community and connect with Kenya’s rich artisan traditions. By blending commerce with purpose, the brand exemplifies how passion, creativity, and ethical business practices can drive both cultural impact and commercial success.