Rising Junk Food Consumption Alarms Health Officials

Health officials in Kenya are sounding the alarm over a rapid increase in the consumption of junk foods, particularly ultra-processed snacks and sugary beverages, which they warn is fuelling a silent epidemic of non-communicable diseases (NCDs). According to the 2025 Kenya Market Assessment Report, sales of processed packaged foods rose by 16% between 2017 and 2023, driven by urbanization and shifting dietary habits.
The Ministry of Health revealed that 90% of packaged foods on supermarket shelves contain unhealthy levels of fat, salt, or sugar — a trend that could significantly worsen rates of diabetes, hypertension, obesity, and heart disease. In response, the government is proposing strict new rules, including a Nutrient Profile Model (KNPM) that sets limits on these harmful ingredients. To help consumers make better choices, the Ministry is pushing for mandatory front-of-pack warning labels — black octagonal stickers that would clearly indicate products with high sugar, salt, or fat content.Health officials believe this labeling will make it easier for shoppers to steer clear of unhealthy food, especially for children.
There’s also a crackdown on marketing: authorities plan to restrict the advertisement of unhealthy foods, especially junk foods, on television and digital platforms during times when children are the primary audience. The move aligns with growing global pressure, with WHO warning that ultra-processed food companies are resisting public health reforms