In the wake of recent ethnic tensions in Mau Narok, Media Observer has issued a sobering reminder of the power — and responsibility — of the media in reporting conflict. A recent newsletter highlighted violent confrontations around Mwisho wa Lami, where residents from different communities clashed, homes were torched, and a curfew was imposed. The outlet stresses that journalists must tread carefully: being truthful, but also reducing the risk of inflaming further violence.
Media Observer praised several news outlets that avoided sensationalism in their coverage. For instance, TV47 clearly named the Kikuyu and Maasai communities involved, while focusing on human impact — displaced people, injuries, and property damage.
According to the commentary, KTN used a humanitarian lens, reporting on casualties, including one death and multiple injuries, as well as burnt dwellings. Meanwhile, Citizen TV provided balanced coverage, quoting local residents and featuring a high-level security meeting between Narok and Nakuru officials aimed at de-escalation.
Media Observer
The piece goes further by reminding journalists of the 2025 Code of Conduct for Media Practice, which explicitly prohibits reporting that could inflame ethnic tensions.
Media Observer
Media Observer argues that conflict-sensitive reporting goes beyond cautious headlines: it demands deep context, historical framing, and naming the actors and underlying pressures. This kind of approach, they argue, empowers citizens to push for accountability, demand mediation, and ultimately prevent future violence.
Looking ahead, the Media Observer calls for continued ethical reportage coupled with solutions-oriented journalism. By illuminating root causes — such as resource competition, local power dynamics, and economic marginalisation — the media can play a constructive role in peacebuilding. Rather than merely documenting conflict, informed journalism can help chart a path toward reconciliation and safeguard communities from further harm.