A coalition of journalists, media stakeholders, and local advocates in Meru has rolled out a bold awareness campaign aimed at ending harmful cultural practices that continue to threaten the welfare of women and young people in the region. Spearheaded by the Media Council of Kenya (MCK) in partnership with the Meru Press Club and several community-based groups, the initiative seeks to amplify public education, promote rights-based reporting, and encourage community dialogue around entrenched traditions that pose health and safety risks.
The campaign, launched during a county-wide engagement forum, brought together reporters, editors, civil society representatives, and local administrators. Participants discussed the widespread effects of practices such as female genital mutilation (FGM), forced early marriages, and other forms of gender-based violence that persist in parts of Meru despite legal prohibitions. Training sessions focused on equipping journalists with ethical reporting skills, strengthening fact-based storytelling, and empowering media practitioners to serve as catalysts for social change. According to organizers, the collaboration aims to correct misinformation, elevate survivor voices, and support ongoing grassroots advocacy.
Early feedback from community members and participating journalists suggests the initiative is already generating momentum. Local leaders praised the media’s involvement, noting that public awareness is crucial in shifting long-held beliefs and encouraging communities to abandon practices that endanger women and girls. MCK officials emphasized that the campaign will continue with school outreaches, radio discussions, and mentorship programs targeting young reporters. With growing engagement across Meru, the partners expressed optimism that sustained media coverage and community conversations will help accelerate positive behavioral change and strengthen the county’s broader fight against harmful practices.