In 2023, Kenyan culinary talent captured global attention through social media, proving that the country’s chefs are as innovative as they are skilled. Platforms like TikTok and Instagram gave chefs a space to showcase their creativity, connecting with audiences far beyond Kenya. Their cooking videos, often featuring traditional methods or unique recipes, resonated with viewers and sparked conversations in pop culture. These chefs have turned their kitchens into stages, blending culinary art with storytelling, entertainment, and social engagement, ultimately creating loyal fanbases that celebrate both their skill and personality.
Dennis Ombachi, famously known as the Roaming Chef, is one of the standout figures of the year. Formerly a Kenyan rugby player, Ombachi faced personal struggles after losing his sports career but found solace and purpose in cooking. Recording himself preparing meals on his balcony, his videos, punctuated with his signature done! , went viral, earning him millions of followers and accolades such as Africa’s Best Content Creator on TikTok. Similarly, Sueh Owino, whose cooking videos for her husband gained massive attention, captured hearts online through her dedication to traditional methods and culinary storytelling, sparking discussions across gender lines about love, family, and food.
Another notable influencer is David Muthengi, popularly known as Holy Dave, a hip-hop artist turned self-taught chef. Inspired by his mother, he created engaging cooking content that blends entertainment with practical culinary skills. Holy Dave’s dedication earned him recognition as Pulse Food Influencer of the Year, showing how a hobby sparked during the pandemic can grow into a celebrated online persona. Collectively, these chefs exemplify the transformative power of digital platforms, highlighting how Kenyan culinary talent is innovating, entertaining, and inspiring audiences globally, and elevating the country’s presence in the international food scene.