Fashion Brand ‘Mooi’ Opens Flagship Store in Two Rivers Mall

Homegrown Fashion Brand Mooi Cements Retail Presence with Flagship Store at Two Rivers Mall
In a significant milestone for local fashion entrepreneurship, Kenyan clothing brand Mooi has officially opened its flagship retail store at the Two Rivers Mall, marking a strategic expansion into one of the city’s largest and most prestigious shopping destinations. The opening signifies the brand’s evolution from a primarily online and pop-up based retailer to a formidable player in the brick-and-mortar luxury space. The new store is designed to offer an immersive brand experience, reflecting Mooi’s aesthetic of minimalist elegance and contemporary African design.
The flagship location features a sleek, modern interior that allows the collections to take center stage. Customers can explore the brand’s full range of ready-to-wear womenswear, which is known for its sophisticated silhouettes, premium fabrics, and subtle incorporation of African prints and motifs. The store’s launch was celebrated with an exclusive event attended by local celebrities, fashion influencers, and loyal customers, many of whom have followed the brand’s journey since its inception.
This is more than just opening a store; it’s about planting our flag and saying that Kenyan design belongs in the most prominent retail spaces. We want our customers to touch the fabrics, experience the fit, and fully engage with the Mooi world, stated the brand’s founder and creative director. The move is seen as a direct response to growing consumer demand for high-quality, locally designed alternatives to international high-street brands.
The successful establishment of a Mooi flagship in a mall of this caliber is a positive indicator for the entire Kenyan fashion industry. It demonstrates that homegrown brands can achieve the scale, quality, and commercial appeal required to compete for prime retail space. This development is likely to inspire other local designers to pursue similar ambitious retail strategies, contributing to a more diverse and self-sufficient fashion ecosystem in Kenya. For consumers, it represents greater access and validation of local talent, reinforcing the value and desirability of Made in Kenya fashion.