Fashion Brand Vivo Activewear Launches Sustainable Collection

Vivo Activewear Champions Sustainability with New Eco-Conscious Collection
Leading Kenyan fashion brand Vivo Activewear has launched a groundbreaking new sustainable collection, marking a significant shift in its production philosophy and responding to the growing consumer demand for ethical fashion. The ‘Vivo Green’ line, unveiled this week, is crafted entirely from recycled and organic materials, including fabrics derived from repurposed plastic bottles and sustainably sourced cotton. This move positions the beloved local brand at the forefront of the eco-fashion movement in East Africa.
The collection maintains Vivo’s signature aesthetic of vibrant, bold prints and comfortable, functional designs but re-engineers its core materials to minimize environmental impact. The production process for the line also incorporates water-saving techniques and uses eco-friendly dyes, significantly reducing the carbon footprint typically associated with textile manufacturing. The launch was accompanied by a digital campaign featuring local influencers and athletes, highlighting the fusion of style, performance, and planetary responsibility.
In creating Vivo Green, we asked ourselves how we could continue to outfit Kenyans in the styles they love while being better stewards of the environment they love to explore, said a brand representative. The response from loyal customers has been overwhelmingly positive, with many praising the brand for taking a leadership role in addressing the issue of textile waste without compromising on the quality and aesthetic that made it popular.
The long-term success of this sustainable line could signal a pivotal change for the entire Kenyan fashion industry. If embraced by the market, it may push other local brands to adopt more environmentally responsible practices. Vivo’s investment in a green collection demonstrates a commitment to aligning business growth with ecological consciousness, setting a new standard for what it means to be a successful fashion brand in modern Africa. It proves that style and sustainability are not mutually exclusive but can be woven together to create a more responsible future for fashion.