TV Host Amina Abdi Rabar Launches Own Production Company

Media Powerhouse Amina Abdi Rabar Launches Own Production Company, ‘Amina Productions’
In a strategic move that solidifies her transition from on-air talent to media entrepreneur, celebrated TV host and radio presenter Amina Abdi Rabar has officially launched her own production company, ‘Amina Productions’. The venture marks a significant step in her career, enabling her to develop and own original content for television and digital platforms. This decision places her among a growing cadre of Kenyan media personalities who are taking creative and financial control of their careers by building their own enterprises.
Amina, best known for her long-standing role as a host on KTN’s popular talk show and her position on Kiss 100’s morning drive, has built a reputation for her incisive interviewing style and engaging on-screen presence. The launch of her company will allow her to leverage this experience behind the camera, focusing on telling stories that resonate with African audiences. While specific projects are yet to be announced, the company is expected to focus on genres close to her interests, including talk shows, documentaries, and human-interest series that highlight social issues.
For years, I’ve been the face and voice telling other people’s stories. Now, I’m creating the platform to tell the stories I am passionate about, from conception to execution, Amina stated at the launch event. The move has been applauded by industry peers who see it as a natural progression for one of the country’s most respected broadcasters, empowering her to shape the narrative and create opportunities for other emerging talents in the industry.
The establishment of Amina Productions is a significant development in Kenya’s creative economy. It signals a maturation of the media landscape, where top-tier talent is no longer content with just being in front of the camera but is actively seeking to own the intellectual property they help create. The success of her venture will be closely watched, as it could inspire a new generation of media professionals to build their own production houses, thereby diversifying and enriching the content available to Kenyan and pan-African audiences.