Nyeri County is gearing up for its annual tourism and cultural festival, scheduled to take place on May 30–31, in what is expected to be one of the region’s biggest showcases of talent, heritage, and creative expression. The event will also feature the highly anticipated crowning of Mr. and Miss Nyeri 2025, drawing participants from all seven sub-counties. Ahead of the festival, the Department of Trade, Cooperatives, Culture and Tourism has announced countywide auditions beginning April 8, inviting residents to present performances, crafts, and cultural displays that best reflect the diversity and richness of the Agikuyu community.
According to a notice posted on the county website, auditions will be open to participants aged 18 and above—including people with disabilities—to ensure inclusivity. Categories available for contestants include folk songs, dance, drama, comedy, theatre, traditional foods, acrobatics, herbal medicine demonstrations, and other forms of indigenous art. The festival, which has grown steadily over the years, serves as a platform for preserving cultural identity and educating younger generations. During last year’s celebrations, County Executive Committee Member for Culture and Tourism Diana Kendi emphasized the importance of cultural festivals in nurturing pride and continuity. She noted that many young participants were fascinated by items considered ordinary in previous decades, such as rotary dial telephones, highlighting how quickly culture evolves.
County officials say this year’s edition will focus not only on entertainment but on bridging generational gaps through shared experiences and storytelling. Kendi reiterated that the festival aims to strengthen understanding between older and younger residents, especially at a time when social differences often fuel conflict. By bringing together artisans, elders, youth, and performers, the county hopes to foster dialogue, promote heritage education, and create opportunities for emerging talent. As Nyeri prepares to host visitors, performers, and cultural groups, the administration expects the festival to boost local tourism, open economic opportunities for creatives, and reinforce the county’s position as a guardian of Mount Kenya region’s cultural legacy.